We all know that serious games mean serious business. Companies like IBM, Hilton, Humana and Cisco are discovering what the military learned long ago—that contrary to what our mothers told us, games can boost productivity.
One of the most interesting things about serious games right now is watching it take hold and expand in multiple industries and genres- like an exploding universe of possibilities. Companies are daring to try to use videogame technologies and lessons learned in new business models from corporate training to marketing. As the Serious Games Product manager at IBM, I have the opportunity to be able to study ways in which corporations can and are using videogames in exciting new ways. The primary focus is on games that face outwards to the external world of general public, clients and business partners.
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